User segments
User segments is designed around your users, operational rules and measurable business objectives.
Platforms & Integrations
B2B & B2C Platform Development
Bring your business ecosystem onto one scalable platform
Platforms connecting customers, dealers, suppliers and end users.
B2B
Platform
B2C
Multi-segment user model
Custom pricing and catalog
Commission and payment rules
Scalable platform architecture
Service overview
What is B2B & B2C Platform Development?
Platforms connecting customers, dealers, suppliers and end users.
B2B and B2C platforms bring different user groups together around products, services, content or transactions.
Catalogue, pricing, membership, order, request and commission rules are designed per segment, while security, performance, payments and integrations are handled by a scalable architecture.
- Reduce manual work and avoidable errors
- Create one reliable source of operational data
- Improve visibility and accountability
Scope
What we build
Custom catalogues
Custom catalogues is designed around your users, operational rules and measurable business objectives.
Pricing rules
Pricing rules is designed around your users, operational rules and measurable business objectives.
Orders and requests
Orders and requests is designed around your users, operational rules and measurable business objectives.
Commissions
Commissions is designed around your users, operational rules and measurable business objectives.
Payments and integrations
Payments and integrations is designed around your users, operational rules and measurable business objectives.
Delivery model
How we work
- 01
Platform vision
We clarify participant types and the revenue model.
- 02
Architecture design
We set data model, security, and scaling targets.
- 03
MVP development
We launch the first segment and core transaction flow.
- 04
Payment integration
We configure collection and commission distribution.
- 05
Beta testing
We validate real scenarios with selected partners.
- 06
Expansion
We add new segments and integrations in phases.
System architecture
Example system architecture
We design a controlled stack from user interfaces through API, backend and data layers, with CRM, ERP, payments and third-party services connected where they belong.
Payment provider
ERP
Logistics
User segments
Catalog and pricing
Orders and requests
Commission calculation
Platform administration
CRM
E-invoice
Payment provider
ERP
Logistics
Capabilities
Technologies we use
- Next.js
- TypeScript
- PostgreSQL
- Payments
- RBAC
- REST API
- Cloud
- React
- Node.js
Our approach
Why Pars Medya?
Pars Medya combines business analysis, product design and software engineering in one accountable team. We communicate clearly, avoid unnecessary complexity and build maintainable systems that can grow with your organization and international ambitions.
Multi-sided business model
You bring suppliers, dealers, and end users onto one platform.
Segment-based experience
B2B registration, pricing, and approval rules differ from B2C.
Commission transparency
Platform and partner shares are calculated automatically.
Operations hub
All transactions are monitored from one admin console.
Growth-ready infrastructure
New user segments are added without rewriting the architecture.
Outcomes
What this delivers for your business
Digital ecosystem
Partners and customers meet on shared transaction rails.
Standardized process
Order and request flows stay consistent across the platform.
Revenue model support
Commission, subscription, or transaction-based revenue rules apply.
Integrated operations
ERP and logistics data can connect to the platform.
Scalable user base
It scales with rising traffic and transaction volume.
Data-driven management
Segment and channel performance is reported.
Use cases
Where this service fits
Growing organizations
Teams replacing spreadsheets and disconnected tools with managed workflows.
Multi-team operations
Processes requiring shared data, approvals and clear responsibilities.
Digital products
Customer-facing services that need secure and scalable technology.
How we engage
From discovery to pilot, from pilot to ongoing support
Every project starts with a small, clear step. We decide on the next stage together once you have seen the results of the previous one.
- 01
Discovery workshop
We clarify goals, users, current workflows and integration needs together.
- Process and needs map
- Scope and priority list
- Technical approach and risks
- Phased roadmap and proposal
Price: quoted to your needs
Discuss this stage - 02
Fixed-scope pilot
We deliver the most valuable part identified in discovery as a pilot with scope and timeline agreed up front.
- Written scope and timeline
- Regular demos and feedback
- A tested, usable first release
- Agreed success criteria
Price: quoted to your needs
Discuss this stage - 03
Monthly support & development
After launch we monitor, maintain and keep developing the system in planned increments.
- Maintenance, updates and security checks
- Monitoring and issue tracking
- Monthly development plan
- Regular reporting
Price: quoted to your needs
Discuss this stage
FAQ
Questions teams usually ask
Can B2B and B2C run on the same platform?+
Yes. Shared product and operations data is kept while pricing, payment, registration and experience rules differ by user type.
Can the platform be prepared for high traffic?+
Yes. Capacity targets, caching, queues and observability are planned up front so the platform can scale step by step.
How long does a b2b & b2c platform development project take?+
Timing depends on scope, roles, integrations and migration needs. After discovery we provide a realistic phased plan.
Do you provide support after launch?+
Yes. Monitoring, maintenance and further development can continue under an agreed support model.
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